“Why advertising?”, If I earn a dollar every time someone asks me that question, I’d be millionaire now. The answer is “I don’t know, it vibes with me, it just feels right”. Each one of us have a destiny to work to, a purpose to fulfill in this world. The more we deviate from it, the more we would feel the stress and pain of life. But if we let, the universe would effortlessly lead us to it. And when we take up that job, it would seem as if the whole world is giving us a standing ovation to welcome us into it. Suddenly we will be dawned with realization about everything in our life that shaped us for it.
Brand/product campaigns do make a big impact on what we wear, eat and think about a product. Every advertisement we see literally shapes our lifestyle. A 5 year old pestering her mother to buy a particular washing powder (may be because the cover has a Dora or Power puff girl’s picture or something) is not a joke. A 20 seconds commercial goes through hours of research, planning and production. And like every other powerful medium it can be misused too. It would take several posts if I went about listing all those lovely advertisements that awed me. So for now, let me share few of them.
The very reason I brought the bike of “Bajaj” is because of the slogan “Hamara Bajaj” (our Bajaj). The slogan not only personalized the brand, it also gave the sense of being Indian and supporting the Indian brand. The soulful music, simple visuals and the powerful slogan has gone deep into the memories of my generation.
When Genelia walked those corridors of stadium she literally walked every Indian girl out of their cocoons. A cricket game is a Man’s field and a women commentator has to have real confidence to be there doing that. That’s exactly the message “Fair and Lovely” wanted to put to its audience.
Love, celebration and enjoying simple pleasures of life like a child, is all that comes to our mind when we watch Cadbury’s commercials. Wasn’t that enough to make any adult buy a chocolate?
Ar rehman literally blew us with his music in these adverts. Even non Airtel consumers had this as their ring tone. This must be one of the most popular Indian advertisement music. Connectivity and need to expression is the message that’s powerfully put across.
Amazing isn’t? All those commercials we watch during our breakfast, dinner or between the game show are tactically created and placed to give us key message required to buy the product. Hence the need, of being informed customers and smart buyers. Its all there for us to see, ok lets review the below advert. Watch it from sales person point of view and let me know your thoughts, in the comment section.